Privacy
EFFECTIVE DATE: July 10, 2026
This Privacy Policy describes how GoAardvark (“we,” “us,” or “our”) collects, uses, and discloses personal information through our websites, applications, and services (the “Services”). It applies to individuals in the United States, Canada, and Europe who interact with us. We collect, use, and disclose personal information with your consent or as otherwise permitted or required by applicable law. Where a business customer submits personal information to the Services, we process it as a service provider or processor on that customer’s behalf; that customer’s own privacy policy governs, and requests about that information should be directed to that customer.
When we use contact information of individuals who use the Services on behalf of a business customer (such as Authorized Users) for our own purposes, including account administration and, where you have opted in, our marketing communications, we act as a controller (or business) of that information, and this Privacy Policy governs that use.
1. Information We Collect
We collect: (a) information you provide, such as your name, business contact details, account credentials, billing information, and any content you submit, and your communication preferences, including whether you have opted in to or out of marketing emails; (b) information collected automatically when you use the Services, such as IP address, device and browser data, and usage and log data, including through cookies and similar technologies including through cookies and similar technologies, and information about your interactions with our emails, such as whether an email was delivered or opened and which links were clicked; and (c) information we receive from third parties, such as business partners, authentication providers, and analytics or data providers. The purposes for which we collect personal information are described in Section 2.
2. How We Use Personal Information
We use personal information to provide, operate, secure, and support the Services; to process transactions and billing; to send service and transactional messages (such as account, security, billing, and service notices); to send marketing emails about our products, features, events, and offers where you have opted in or where otherwise permitted by law; to maintain records of your consent and communication preferences; to measure the effectiveness of our emails; to analyze and improve the Services; to detect and prevent fraud and abuse; and to comply with legal obligations.
3. How We Disclose Personal Information
We disclose personal information to service providers that perform services on our behalf (including email service providers that send our emails and store subscriber and consent records on our behalf, such as MailerLite); to our affiliates; to our business customers in connection with their accounts; to parties involved in a business transfer such as a merger, acquisition, financing, or sale of assets; and to government or other parties where required by law or to protect rights, property, or safety. We may also disclose information with your consent or at your direction. We may use and disclose aggregated or de-identified information, which is not personal information, for any lawful purpose.
4. Cookies and Do Not Track
We and our service providers use cookies and similar technologies to operate the Services, remember your preferences, and analyze usage, and third parties may collect information about your online activities over time and across different websites when you use the Services. You can control cookies through your browser settings and, where offered, our cookie preferences tool. Because there is no common industry standard for responding to “Do Not Track” browser signals, we do not currently respond to them; we honor opt-out preference signals, such as the Global Privacy Control, where required by law.
5. Marketing Communications
How we obtain consent. We send marketing emails only to individuals who have affirmatively opted in, for example by checking an unchecked box at sign-up, in your account settings, or on a subscription form, or where otherwise permitted by applicable law. Accepting our Terms of Service or using the Services does not by itself subscribe you to marketing emails. Where applicable law requires it, we may ask you to confirm your subscription by clicking a link in a confirmation email.
What we record. When you opt in, we record your email address, the date and time, the IP address, the form or page used, the wording of the consent you agreed to, and, where applicable, your confirmation. We keep this record to demonstrate that we obtained your consent.
Email measurement. Our marketing emails may contain pixels and tracked links that tell us whether an email was opened and which links were clicked. We use this information to understand engagement and to stop sending to inactive addresses. Where applicable law requires your consent for this tracking, we obtain it. You can limit it by disabling image loading in your email client.
Withdrawing consent. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email, by updating your account settings, or by contacting us at support at goaardvark.com. We process unsubscribe requests promptly and in any event within ten (10) business days. Unsubscribing does not affect your access to the Services, and we will continue to send you transactional and account messages that are necessary to provide the Services.
Business customers. A business customer cannot consent to marketing emails on behalf of its individual users. Each individual decides for themselves.
6. International Data Transfers
We are based in the United States, and we and our service providers may store and process personal information in the United States and other countries whose data-protection laws may differ from those in your country. Personal information of individuals in Canada and Europe may be transferred to and processed in the United States. Where we transfer personal information from the European Economic Area, the United Kingdom, or Switzerland to a country that has not been found to provide an adequate level of protection, we use appropriate safeguards, such as the Standard Contractual Clauses. You may contact us for more information about these transfers and safeguards.
7. Data Retention and Security
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy and to comply with our legal obligations, after which we delete or de-identify it. We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information, though no method of transmission or storage is completely secure.
8. Automated Decision-Making
We do not make decisions producing legal or similarly significant effects about you based solely on automated processing without human involvement. If we do so in the future, we will provide the notice and rights required by applicable law.
9. Your Privacy Rights
Subject to applicable law and to verification of your identity, you may exercise the rights described below by contacting us at support at goaardvark.com. We will respond within the timeframes required by applicable law, and you may use an authorized agent where permitted. If your personal information was submitted to the Services by one of our business customers, we will refer your request to that customer.
9.1 United States
Depending on your state of residence, you may have the right to access, correct, delete, or receive a copy of your personal information; to opt out of the “sale” or “sharing” of personal information and of targeted advertising; to limit the use of sensitive personal information; to appeal a denied request; and not to be treated differently for exercising these rights. We do not sell personal information for monetary consideration; where our use of analytics or advertising technologies constitutes a “sale” or “sharing” under applicable state law, we honor opt-out requests, including recognized opt-out preference signals such as the Global Privacy Control.
9.2 Canada
If you are in Canada, we collect, use, and disclose personal information with your consent, except where otherwise permitted or required by law, and you may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. You may request access to, and correction of, your personal information. You may make a complaint to the Office of the Privacy Commissioner of Canada or, for Quebec residents, the Commission d’accès à l’information du Québec. Where applicable law so provides, you may also have rights to data portability and in relation to automated processing.
9.3 Europe (EEA and United Kingdom)
If you are in the EEA or the UK, we process personal information on the basis of contract, our legitimate interests, your consent where required, and our legal obligations. You have the rights to access, rectify, erase, restrict, port, and object to the processing of your personal information, to withdraw consent, and to lodge a complaint with your supervisory authority. Information about international transfers and safeguards is set out in Section 5.
10. Children’s Privacy
The Services are intended for business use and are not directed to children. We do not knowingly collect personal information from children under 13 (or under 16 where applicable law so provides). If we learn that we have done so, we will delete it.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated policy with a new effective date, and the changes take effect when posted. Where required by applicable law, we will provide additional notice.
12. Contact Us
If you have questions about this Privacy Policy or our handling of personal information, or wish to exercise your rights, contact our privacy contact:
GoAardvark
Attention: Privacy Officer
Email: support at goaardvark.com
We are accountable for personal information under our control, including personal information transferred to service providers for processing on our behalf.